Marketing Strategies Using Twitter

It may seem that something as serious to your business as marketing strategies shouldn’t be relegated to a “fad” like Twitter. But Twitter is much more than a fad, and it’s not just for teenagers. Here are some marketing strategies for use with Twitter. We are Twitter marketing experts and can help you develop a plan .

1. The Twitter network

Twitter connects people in ways that the internet does not. Twitter is instantaneous, and people generally tweet from mobile devices. It’s like chatting with your friends as you walk down the street. This allows you to connect with people right away, and others can connect with you. The number of people you can reach is therefore greatly increased.

2. Not just numbers

When using Twitter to market your business, targeting a certain demographic is just as important as getting lots of followers. After all, if you have thousands of followers but only 100 potential customers, it’s worthwhile to focus. Twitter can allow you to do that. You can research your market through Twitter. Search potential customers’ profiles, find out what people in your demographic are tweeting about. Then you can garner followers within your market.

3. Your profile

A good profile is essential to effective marketing through Twitter. Your picture, or avatar, should reflect your personality, be clear, and be distinctive. A picture of you is ideal, but a logo can work as well as long as it’s distinctive and clear in such a small size.

4. Find people you need…

…and people who need you. Twitter can put you in touch with people to whom you could outsource some work – you can tweet your need for assistance and receive answers, and you can tweet your need for a job. You can market your business this way – offer your skills and request the skills of others.

5. Up-to-date information

Twitter allows you to keep your customers and clients up-to-date in real time. Your latest information, offers, and so forth can be tweeted and shared among your followers instantly. Try to keep your followers abreast of every new development or pertinent news story.

6. Some things to avoid

As you begin your Twitter marketing strategy, here are some things to avoid:

* Excessive tweeting will turn people away. Don’t bombard your clients or potential clients with constant tweets. Keep them simple, regular, and clear.

* Don’t forget to follow others. Follow your followers, unless they seem suspicious or are tweeting spam.

* Don’t type in all capital letters. It looks like you’re shouting! Even if it’s a really exciting deal or fantastic information, try not to use all caps.