When Steve Jobs founded Apple, he did it out of a passion to create something new and an ambition to pave a different future for the world. His mantra became “focus and simplicity” because “simplex can be harder than complex; you have to work hard to get your thinking clean to make it simple.” This idea drove him to become one of the world’s most famous entrepreneurs in the history of mankind, and it’s an incredibly simple sound idea in and of itself – to be a successful start up you have to start from scratch, and you have to keep a clean and pure vision of what you’re trying to accomplish. This is both especially hard and the very privilege of being a startup; you have the liberty to choose and create what you want to create for your startup.
It’s not easy in the beginning, and that’s not a secret. You’re a new fish, and you’re out of the fish tank, and you now have to fend for yourself and create your own name and brand. With the way social media has basically become the internet, it’s relatively easy to get your name out there now, and for startups this is especially helpful to catch new clientele and targeted audiences. You just need to figure out how to best amplify your content across the board, cross-breeding posts on Facebook and Twitter with posts on LinkedIn and Google Plus. You can even create an entirely visual narrative for your company on websites like Instagram and Pinterest. All you need to do is come up with a solid business plan – one with “focus and simplicity” – and you’ll be off swimming alone in no time. Here are some helpful tips to bear in mind as you get started to help you swim off: