Our Charlotte Internet Marketing focuses on “Permission” vs “Interruption” Marketing
If you own a business and you’re looking to increase your customer base through marketing, you’ve likely been doing some research to find out what the best type of advertising and marketing is going to be. One of the newer terms you may have run across is inbound marketing, but it may leave you wondering…
What is Inbound Marketing and how can it help your business?
Inbound marketing is a term that was coined in 2005 by Brian Halligan, and it’s a type of marketing that’s intended to bring customers to you through marketing efforts, instead of you going to them. An Inbound Marketing agency can help you achieve this.
Inbound Versus Outbound Marketing
Outbound marketing is the more traditional ways of advertising. It includes television ads, cold calling, sales flyers, radio ads, and other ways to get your message to the customer about your product.
These types of marketing are considered outbound because you send out a message to your customer telling them to come shop at your store. Inbound marketing, on the other hand, is where you draw the customers into your business by employing SEO techniques, using blogs with useful information, videos, social media and more.
You’re informing the customer about things and keeping them centered on your website instead of simply trying to sell them a product.
Why Inbound Marketing?
Consumers are used to outbound marketing because it’s been around for many years. They tend to tune out the advertisements in the newspaper, switch the radio when ads come on, and even skip the commercials when watching tv. They don’t want to be bombarded with information about how they need a certain product. However, they do turn to the internet when they want more information on something.
When they do, they conduct an online search for what they need. By implementing SEO techniques, you can be sure your business is the one they find. If you have helpful information available through blogs, videos, social media and more, they’re going to find your business on their own when they need information. Then, when they have need of a product you sell, they’re more likely to remember your website and purchase the product from you.
How to Get Started with Inbound Marketing
Getting started with inbound marketing can be difficult because it’s an entirely different form of advertising than you’re used to. You’re not trying to sell a product, you’re trying to get a customer to like your business.
One of the ways most businesses get started with inbound marketing is through hiring an inbound marketing agency to help them. This type of agency is well versed in the different techniques used in inbound marketing, so they can help your business get up and running on the internet. They’ll also keep up with your inbound marketing strategy to ensure you always have fresh content available for consumers so they will continue to visit your site and will remember your business when they need a product you sell.
If you’re interested in marketing your business to the fullest extent to gain a larger customer base, you’re not going to want to stick with traditional marketing techniques. Consumers tune these out and they’re not as effective as they have been in the past. Instead, look into hiring an agency to help you get started with Internet Marketing in Charlotte.
You may be surprised at just how quickly your business earns an online presence and begins to gain more customers. Start today to encourage new consumers to visit your website to gain more knowledge and be able to purchase products directly from you when they need anything that you offer. This way, you will find the consumers will continue to visit your website to gain more knowledge and will end up purchasing more products from you.