It’s no secret that we are a society dependent upon access to the internet. The World Wide Web has far exceeded the estimated 1.5 billion websites represented in statistics from a year ago. Businesses were told they need to have websites to remain relevant but rarely are they told how to get traffic to their sites.
They soon learn there is stiff competition and their site will need a digital marketing strategy to rise above the fray. It is then they learn about Search Engine Optimization (SEO) and the importance of planning an SEO campaign.
Of course, the last thing a business owner needs is one more task on their to-do list. Most have no clue what SEO is or how it impacts their rankings. There are companies that offer services dedicated to getting a website noticed.
As you move into 2020, you need to think about your SEO strategy. Keep reading for our step-by-step guide to SEO planning.
Don’t want to do any of it? Our SEO service takes care of it all for you.
What is an SEO Campaign?
Before getting started you’ll need to have a full understanding of what SEO is. The ultimate goal of SEO is to raise your website rankings on search engines like Google. If you have a local business, your focus will be on attracting a local audience instead of a global one.
An SEO campaign is a selection of SEO strategies and techniques designed to generate a specific outcome. Reasons to create a campaign include a new product introduction or to promote an event.
Your campaign is in addition to the basic strategies you have in place.
Start With a Responsive Website
In today’s society, people are attached to their smartphones and tablets. Too often businesses create websites with a focus on simply having an online space to represent their product or brand. They don’t consider the importance of having a mobile-friendly or mobile-responsive website.
With a mobile-friendly site, the focus is on providing a positive user experience. The website is easy to navigate and there are minimal distractions like music or videos on autoplay. The focus is also on color themes and font sizes.
With responsive web design, it’s about creating a better visual experience. When someone visits a website on a mobile device, regardless of screen size, the website adjusts down without losing the layout. WordPress can be a great way to quickly get a responsive website up and running.
Your SEO techniques will also transfer to the mobile version of the website.
Create Social Media Pages
Your SEO strategy includes social media platforms. Just as your business needs a website, it also needs a social presence. Research the various social platforms available and choose the ones that are best suited for your business or brand.
There is no set number on how many social sites you should use. It is important that you do not try to force the issue. Your SEO campaign will have features specifically designed to attract your target audience and guide them to your website.
Social media is a perfect place to begin the sales funnel that will generate interest and ultimately lead to profit.
Incorporate Basic SEO Techniques
There are basic SEO techniques that are part of all SEO planning. Without having them as part of your strategy, your campaign will not gain any traction.
Although there are close to 2 billion websites on the internet, only a fraction of them is active. If website owners are not updating their content on a regular basis, their sites will eventually drop into the abyss.
To keep the site fresh, include a blog that is updated with a new post once or twice a week. Add new photos or post updated content about products.
Using WordPress? Here’s some tips on the new “Gutenberg” editor.
Keywords are a vital part of every SEO campaign. You need them to identify your product or service. Utilize a keyword finder app to see what words are trending in connection to what you are promoting.
Use the keywords in product descriptions, file names, and URLs. You can also create keyword hashtags for social media posts.
Images and Video
Use SEO to optimize your campaign by including high-resolution images and videos. Name your files using SEO standards. Create keywords when tagging the files on your site and the URL.
Since people love videos, you should see increased traffic when integrating them into your campaign.
In this SEO technique, you’re letting the search engine gods know what your content is all about. The wording in your titles contains important keywords that match what people are entering into the search engine.
Your title tags will also appear in web browsers, so if the user has multiple windows open, they can quickly get back to your webpage.
Research Latest SEO Trends
Google is always coming up with ways to measure optimization techniques used to improve search engine results. SEO specialists must stay abreast of new trends when designing SEO campaigns for their clients.
Some of the current trends in website technology include:
- Artificial Intelligence
- E-commerce platforms
- Live Streams
- 3D Technology
- Mobile Apps
Each one will have an SEO strategy template that can be applied to get your site noticed on Google. If you’re really doing things right, your content could end up in a Google featured snippet. Snippets are the best answer appearing at the top of Google search pages.
Pay Attention to Analytical Data
Once your SEO campaign is up and running you’ll want to track its success. To do this you’ll need to have access to analytical data.
Most cookie-cutter web builder platforms come with some form of reporting apps for their paid platforms. Your social media business platforms will also provide insights and data to help you track how the campaign is performing.
Use the information to make tweaks and get the best return on investment.
Start Your New Year Off Right
Using this guide to build your first SEO campaign of the year, will get you off to the right start. So give your business website the boost it needs.
If you are in need of assistance with digital marketing, we’re here to help. Contact us today to learn more about our services.