ON PAGE OPTIMIZATION TIPS AND TRICKS

SOME BASIC TRICKS AND STRATEGIES

  • On-page optimization is the first step of search engine optimization (SEO).
  • On-page optimization refers to factors that have an effect on your web site or web page listing in search results.
  • There are no single set of tricks and strategies but some basic optimization tricks that make your website more appealing to search engines.
  • Examples of on-page optimization include HTML code, keyword placement, meta tags and keyword density.

FACTORS WHICH HELP 

  • The meta description helps people decide whether to click on your result, or a result above or below you.
  • The website page URL should include primary keyword and each word in the URL should be separated using dashes.
  • The keyword density should not be very high as it makes your site unreadable and look “spammy”.

INTRODUCTION OF PANDA UPDATES

  • Panda Update was introduced on 24th February 2011.
  • It is like a filter which helps in stopping the sites with poor quality.
  • Its main aim is to improve the quality of sites and to change the poor quality sites with high quality sites.
  • Panda is the change to the search results ranking algorithm that analyzes the quality of web pages it discovers.

IMPROVEMENT OF THE WEBSITE

  • This is a change to improve in the ranking of these websites and number of visitors visiting these sites has been also increased.
  • This is very efficient and useful thing which is serving the main purpose of Google.
  • It also helps in promoting and upgrading the high quality sites on web pages.
  • The quality of content and material has also been improved.

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