*Updated for 2016

Google is a web search engine owned by Google Inc. and it is the most used search engine on the World Wide Web. Google search consists of a number of localized websites. Larry Page and Sergey Brin founded Google Inc. in September 1998 and it was an instant hit. Google is available in many languages. Google Plus has been gradually moving towards being one of the most active social networks with millions of people having active accounts since its launch in 2011. Google plus is a social destination as it allows you to connect with people. It enables users to organize people into groups. Google plus profiles are used as a background account for many Google services including Gmail, Google maps, YouTube, Google play, Google music and many more.

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There are a number of social medias like LinkedIn, Google+, Twitter, Facebook, Instagram, YouTube, Pinterest and many more, these all networking sites help you in connecting with different people on the globe, but ever thought that these sites could also help in the growth of your business too? Let us find out how it is helpful.

First step is to find out which social media platform is best for your business? The answer is Google plus as it the most active social networking site and has millions of active users, thus is best for the growth of business.

The first and the major step to join Google plus is to sign up at the Google website, if you do not have a Google account then create it and if you already have one then simply sign in and create a personal Google+ profile.

Second step is to create a page for your business, go to create a page option on Google+ and follow the steps as under. You can choose from five main categories.

  • Local Business or Place- this includes hotels, restaurants, places, stores. If you choose this category then you will be asked for the country in which the business is located and primary phone number. Add the information asked and continue.

  • Product or brand- here enter your page name and website and choose a category under which your business comes.

  • Company, Institution or Organization- here also you have to add your page name and website and choose an applicable category.

  • Arts, Entertainment or Sports- again enter your page name and website and choose the category.

  • Other- if your page does not fit in any of the above categories then select this option.

Third step is to customize your page’s public profile. Add a profile photo and tagline, and then edit your page information, and then add the photostrip, these are the five photos which will appear underneath your page’s name and tagline. Now your Google+ page is ready.

After creating the page follow and engage with your fans, there are categories:

Team members: people with whom you share information.

VIP’s: your loyal customers and closest partners.

Customers and the people following. Next link your Google+ page to your website.

If you need Google Plus Help for Small Businesses  contact us!